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Our Responsibility

"Wildness is the preservation of the World." - Henry David Thoreau

The Superior Switchel team provides a better beverage for a better adventure. Flip the switch, and we’ll donate 5% of our profits to an organization that focuses on land and water conservation efforts! Every time you make a purchase with us you will be contributing to the betterment of our  natural resources. This year we partnered with:
Friends of the Boundary Waters Wilderness - A remarkable organization devoted to protecting, preserving, and restoring the wilderness character of the Boundary Waters Canoe Area Wilderness and the Quetico-Superior Ecosystem. Learn more here