Our owner and founder Melina, a former college hockey player, discovered switchel as a means to replenish and rehydrate after a night on the ice. After graduating college, she was persuaded to sell her switchel at a local, Minnesota farmers market. When she couldn’t keep up with the demand, she decided to turn her passion for sustainable food and waterway conservation into a business. Now, Melina’s switchel can be found in select retailers all over the United States! The Superior line of ready-to-drink switchel beverages are botanically brewed with Non-GMO, Certified Organic, and Certified Vegan ingredients from US farmers and 1% of all sales support the Great Lakes and waterways.

Our mission is to craft delicious, organic, healthy beverages that inspire people to live superior.

Our vision is to make the world a better place, by not only providing a better beverage but a better adventure — one that connects people to each other and to the outdoors. We do this by donating 1% of our annual sales to organizations that protect the Great Lakes and surrounding waterways.