WHAT IS SWITCHEL?
True refreshment isn’t sweet. It’s switchel. Replenish your inner reservoir with Superior Switchel, a drink as revitalizing as its Great Lake namesake. Crafted from a curated list of organic ingredients, Superior Switchel is a hydrating force of nature — delicious on its own, either cold or hot, or as your favorite mixer.
Brief History - It has been said, that long, long ago Caribbean sailors voyaging to North America, introduced their switchel elixir to coastal area American hay-farmers who used the energy-rich, electrolyte beverage to overcome harsh winters and rehydrate during blistering summers. It's light, yet full of nourishment and warmth.
Ingredients - WATER | GINGER | APPLE CIDER VINEGAR | UNREFINED SUGAR
At Superior Switchel Co. we craft a traditional switchel brewed with fresh Organic Ginger, Organic Unfiltered Apple Cider Vinegar, and Local MN Honey or Maple Syrup -- poured right into a reusable Mason jar or growler. Our ingredients are certified Non-GMO, Organic, Kosher, and Vegan (one flavor).
OUR MISSION
Our mission is to create A Hydrating Force of Nature. From manufacturing to adventuring, we craft beverages that nourish the people and the planet. Our company and its employees actively support, with time and money, U.S. land and water conservation efforts, especially in our BWCA backyard!
OUR PASSION
Creating, Connecting and Sustaining! Our mission says it all -- We believe that all companies should strive for more. It's simple. Create a product and a brand that connects people to each other and to the planet and you'll find happiness at the summit.
Our founder, Melina, used to brew switchel as a pastime in her MN college dorm room. Because of switchel's anti-inflammatory properties, she discovered it to be her favorite recovery drink. In-between brewing and playing varsity ice hockey, she volunteered her time on organic farms and worked as an Environmental Analyst for the Alaska Department of Natural Resources. Upon graduating, she continued to harvest her love for food and the backcountry. Partnering with local companies/organizations, she taught nutrition education to at-risk youth and led canoe and camping trips throughout the Apostle Islands and BWCA.
It wasn't until January of 2015 that she returned to switchel - this time, as a business model to create, connect, and sustain. We're women owned and operated. We manage a sustainable supply chain. We give back to our local communities. And most importantly we love what we make! Superior Switchel is a montage of the areas we grew up in, and a thank you to the waves that connected them. Go ahead and give it a try for yourself; Skål!